We started it off with Kenyan artist Chris Kaiga’s phenomenal Adventures of Chris Kaiga(Kenya) album release, and followed that with South African musician Zoocci Coke Dope’s platinum record ANXIETY+. It’s was a strong 2022, both across Ditto’s DIY subscription services as well as our label services division, Ditto Plus. Tell us about Ditto Music’s recent activities in Africa and globally. The first to roll-out in 2023 will be the MFT Launchpad, where artists will be able to sign up to Opulous to create MFT campaigns, raise funds and share their song royalties with investors and fans alike. MFT Launchpad is currently open to applications and a selection process. They are exclusive, as are all parts of the business. However, DeFi loans are still not available to all artists. How can artists can get involved in Opulous?Īrtists can apply right now. Stay tuned for how to buy into his MFT sale. There is no other company in this space operating in the same way as Opulous, which is backed by huge artists such as Tyga, Lil Pump and Blaq Jerzee, who will be the first African artist to work with Opulous. Investors then earn from the music when it’s released and starts generating royalties. This allows artists the ability to sell shares in their songs for upfront cash to help fund their careers and grow a core community of investor superfans to help promote their music and their journey. Opulous is building a web3 marketplace where individuals around the world can invest in songs’ royalties via ‘Music Fungible Tokens’ (MFTs). Tell us more about this opportunity for artists. In 2021, Ditto Music launched a platform called Opulous. By working closely with their teams, we pitch for sync opportunities, offer video monetisation and optimise catalogue performance – all with the support of our staff in over 20 offices worldwide. We work with exceptional artists and labels including the African likes of Sarkodie, Blaq Jerzee, Priddy Ugly, Bryan The Mensah, Lungi Naidoo and many more, to reach fans in new markets and break out internationally. On our label services division Ditto Plus, we sign the best independent talent from across the continent and provide playlist pitching, release rollout planning and marketing funding in exchange for a small percentage of royalty income. Once a label is set up on Beatport, it can be used for all applicable future dance music releases. To deliver to Beatport, a label needs to be created at an addition cost, so we’ve slashed that in half as well as given new users three months to try out Ditto for free. With the growing popularity of the genre worldwide, specialist electronic music stores like Beatport have taken notice and added the dance genre. We are currently running a great Africa-specific promotion for amapiano creators. Our full sales dashboard shows where streams are coming from, and royalties can be withdrawn at any time. For labels, plans can be upgraded to add more artists. For an additional fee, we offer chart registration, expediting release deliveries and publishing administration. We offer collaborator splits, an automatic smartlink for every release, and in-house Spotify playlists that can be pitched to. Our dashboard is very easy to use, and there are prompts for the metadata fields to help artists who are learning. WENDY VERWEY BEKKER: For developing acts finding their fanbase online, the best deal to be had is our subscription service – for just $12 a year an independent African artist can release unlimited music everywhere and keep 100% of their royalties. MUSIC IN AFRICA: What are the latest deals that Ditto Music has in store for African creators? We spoke to Ditto Music regional manager for Africa Wendy Verwey Bekker about the company’s operations on the continent, its participation at the ACCES music conference, its cutting-edge ‘MFT’ service Opulous and piracy challenges in the sub-Saharan region. Ditto is currently running its amapiano promotion where music makers get 50% off Beatport labels and release unlimited music free for three months. Headquartered in Liverpool, UK, the company also offers record label services including PR, social media and playlist pitching, among others.
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